The project explores time, focus, and the social ritual of coffee through a complete identity system. The scope includes logo design, typography, packaging, and supporting digital applications.
Scope
Brand Applications
Package Design
Independent concept
Coffee & Lifestyle
The Challenge
Balance a contemporary design language with the warmth of a coffee space. The identity also needed to retain its character at different scales, from a small digital mark to cups, packaging, menus, and signage
The Approach
Circular forms reference cycles and the passage of time. A serif and sans-serif pairing creates an editorial hierarchy, while a neutral palette provides a consistent foundation across applications. Together, these choices support the brand's emphasis on focus and creative ritual.
The Outcome
A cohesive identity system expressed across coffee packaging and brand applications. The recurring forms, typography, and restrained palette connect the work and give CIRCA a consistent visual character.
