The concept uses cocoa as the foundation for the brand's visual character. The scope connects positioning, identity, and packaging across five products, with supporting digital and social applications.
Scope
Brand Strategy
Package Design
Independent concept
Skincare
The Challenge
Give the ingredient a refined expression that works across the range. The identity needed to communicate warmth and care while keeping individual products clear and the wider brand consistent.
The Approach
Espresso, cream, and burnt orange establish the palette. A shared wordmark and art direction connect the five products, while the packaging system gives each application room to adapt. The ingredient provides a clear reference for the color and material direction.
The Outcome
A coordinated skincare identity and packaging system across five products. Consistent typography, color, and art direction give the range a shared character.
