The concept positions fruit-infused green tea as an expressive everyday beverage. The project translates that direction into visual identity, packaging, and supporting digital and social applications.
Scope
Brand Strategy
Package Design
Visual Identity
Independent concept
Food & Beverage
The Challenge
Create the visual energy associated with soda advertising while giving green tea its own distinct character. The identity needed to make flavor immediately apparent and work as a recognizable system across the range.
The Approach
A pastel color system and confident art direction put flavor at the center of the identity. Packaging and supporting applications use the same visual language to connect the product range and give Infrusia a consistent presence.
The Outcome
A coordinated beverage identity with a clear approach to flavor differentiation and consistent applications across packaging and promotional formats.
